Our strategy and vision
Everything we do is guided by our strategy for 2024–29, setting out our vision under the following four strategic goals:
- Enabling a strong, diverse profession
- Facilitating innovation and growth
- Championing the public interest
- Supporting public understanding and engagement.
Our values guide our work and that of our membership, providing purpose and direction:
- Collaborative – working in partnership with others
- Impactful - supporting understanding, maintaining standards, and ensuring quality
- Inclusive – taking active steps to ensure everyone feels included
- Progressive – responding to real world challenges, evolving the discipline, and upskilling the profession.