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Our strategy and vision

Everything we do is guided by our strategy for 2024–29, setting out our vision under the following four strategic goals:
Graphic with Strategic Goals 2024-29 in yellow and blue text, with icons. Goals: Enabling a strong, diverse profession ; Facilitating innovation and growth; Championing the public interest; Supporting public understanding and engagement.

Graphic with Strategic Goals 2024-29 in yellow and blue text, with icons. Goals: Enabling a strong, diverse profession ; Facilitating innovation and growth; Championing the public interest; Supporting public understanding and engagement.

Our values guide our work and that of our membership, providing purpose and direction:
Graphic with Our Values written in blue and yellow, with icons beside each value: Collaborative – working in partnership with others ; Impactful - supporting understanding, maintaining standards, and ensuring quality ; Inclusive – taking active steps to ensure everyone feels included; Progressive – responding to real world challenges, evolving the discipline, and upskilling the profession.