Our strategy and vision

Everything we do is guided by our strategy for 202429, setting out our vision under the following four strategic goals:  
  • Enabling a strong, diverse profession 
  • Facilitating innovation and growth 
  • Championing the public interest 
  • Supporting public understanding and engagement. 
Our values guide our work and that of our membership, providing purpose and direction: 
  1. Collaborative – working in partnership with others 
  2. Impactful - supporting understanding, maintaining standards, and ensuring quality 
  3. Inclusive – taking active steps to ensure everyone feels included 
  4. Progressive – responding to real world challenges, evolving the discipline, and upskilling the profession.  
Read about our priorities for 2024.  
To see what we've been up to recently, you can read our 2023 Annual Review.