Market Research Statistician 

Market research statisticians gather, record and analyse information relating to the transfer and sale of goods and services so providers of goods and services are in touch with the needs and wants of buyers.

What does a market research statistician do?

The primary role of a market research statistician is to provide support to the researchers on studies. Once data are available, the appropriate analysis is performed, and a summary of the results is provided to the research team.

Market research statisticians write proposals describing how market research will be carried out and advise on the design of the investigations.

Part of the challenge for the statistician is to explain the analysis and results to the researcher enabling the researcher to convey the results to the client.

Take a look at our profile of market research statistician Steve Ferris to learn more.

What qualifications do I need?

A first degree in statistics, or at least with a substantial statistics component, is usually a minimum requirement. The most appropriate undergraduate courses are likely to be those that involve a large amount of practical applications of statistics.

Many market research statisticians will also have an MSc in statistics.

The quantity and type of statistical work involved would benefit from a professional qualification of chartered statistician (CStat), which would give you professional affiliation with the Royal Statistical Society.

How do I find a job as a market research statistician?

Vacancies are likely to be advertised in various places including:

What are the career prospects of a market research statistician?

Career progression prospects are excellent within market research companies. New graduates will typically come in at the level of statistician but can expect to progress to senior statistician within 2-3 years. Exceptional candidates can then expect to rise to the level of associate director or even research director.