This virtual course will run over 3 afternoons. Surveys are a key component of quantitative research whether this is for government, academia, research institutes, or other organisations. The recent explosion of easy-to-use web survey packages means that everyone thinks they can do a survey. However, generating statistically unbiased and reliable data is more complex than writing a few questions.
Level: Foundation (F)
Surveys are a key component of quantitative research whether this is for government, academia, research institutes, or other organisations. The recent explosion of easy-to-use web survey packages means that everyone thinks they can do a survey. However, generating statistically unbiased and reliable data is more complex than writing a few questions. Without proper instruction, the conclusions drawn from a survey can be flawed and misleading.
This course looks at each of the quality areas for producing a successful and efficient quantitative survey. It covers all the major methods of data collection (quantitative interviewing, web and paper self-completion) as well as all the key aspects of the survey process from initial design through implementation through post-field processing. It focuses on the practical details of conducting a survey as well as including crucial tips from what is known in the survey methodology and statistical literature.
- An overview of survey design (including types of survey designs, project management, time-tabling and budgeting) (with DISCUSSION)
- Choosing a method of data collection (face-to-face, telephone, paper self-completion, web surveys) (with WORKSHOP)
- What to look for in a good sample design (types of probability and non-probability samples and general population internet panels; 7 considerations for sample size)
- Key principles of questionnaire design (for individual questions and the questionnaire as a whole) (with WORKSHOP)
- How to test your questionnaire in an effective manner.
- A thorough look at ways to minimising nonresponse/nonresponse bias during field work for
all methods of data collection (with WORKSHOP)
- An overview of coding and data processing, but including detailed introductions to
weighting and imputation (with WORKSHOP)
- Analysis (Not covered as there are other RSS courses that cover analysis)
- What makes a good survey report
- Approaches to ensure quality (best practice, total survey error, total quality management)
- Ethical considerations
- Have a better awareness of quality areas for producing a successful and efficient quantitative survey
- Be able to critique aspects of existing surveys from both the practical and statistical sides
- Have knowledge to conduct or improve the quality of their own surveys
Dr. Pamela Campanelli
Dr. Campanelli is an international trainer, researcher and survey methods consultant; and Chartered Statistician, Chartered Scientist and Fellow of the Academy of Social Sciences with a BA in Psychology; MA in Survey Research Methods and PhD in Statistics. Prior to becoming an independent consultant, she worked at the University of Michigan, US Census Bureau, ISER at the University of Essex, and was a Research Director at NatCen Social Research. She has led an Economic and Social Research Council grant on Survey Nonresponse and participated in one on Mixed Modes and Measurement Error. Her entire work life has focused on either conducting or improving surveys.
13 August 2021
23 August 2021
RSS CStat: also MIS, FIS & GradStat