In the April 2021 issue of Significance magazine, out now, a new four-part series exploring the past, present and future of the data economy begins. In part 1, Timandra Harkness tells the story of the birth of customer insight.
Also in this issue, Kevin McConway and David Spiegelhalter offer tips to statisticians communicating through the media, especially in the time of Covid-19. Katie Harron explains the statistical concepts that underpin the complex but crucial process of linking records stored in different databases.
And David Nutt, author of Drugs Without the Hot Air, explains how multi‑criteria decision analysis has been used to assess harms caused by legal and illegal drugs.
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Significance is online at www.significancemagazine.com.